E-Mail Etiquette for Wireless
Devices: 7 Tips
by Christopher Elliott
Reprinted with permission from the
Microsoft Small Business Center
This isn't another
lecture about minding your e-mail manners. This is a story
about a new subset of e-mail etiquette. Call it wireless
politeness.
An increasing
number of e-mail messages are being received on small,
wireless devices with limited screen space — devices such as
Windows Mobile-based Smartphones. Being polite is still
important. But so are a number of other considerations,
including brevity, diction and consideration for bandwidth.
Reader Terri
Thornton aptly sums up the frustration with today's wireless
transmissions. "I hate checking my e-mail and having the
subject line be so long that it scrolls forever until I can
figure out what the topic is, or whether it's important,"
says Thornton, a Cincinnati marketing executive. "Worse is
the one-word subject line that says nothing and you have to
open it to find out what it is and discover it's 30 lines of
nothing."
So what is the
etiquette for sending e-mail messages to and from wireless
devices? Here are seven tips.
1. First,
determine if you're sending to a wireless device.
How do you do that? Easy. Look for telltale signs, such as
abbreviated words, emoticons, or the ever-helpful "Sent from
my BlackBerry Handheld." When you see that, you can be
relatively sure that when you reply, you're shooting a
message through the air to a device that doesn't have a lot
of room, both in terms of the display screen space and in
terms of bandwidth. That's when you have to watch your
wireless manners.
2. Don't
overabrvt.
Getting to the point quickly is good, but don't
over-abbreviate your words and sentences until your
recipient doesn't understand what you're saying. I mean,
what's the harm in writing, "I sent the files you requested
yesterday," rather than, "Sent fls u rqd ystrdy." Think I'm
exaggerating? I have dozens of e-mails sent to me from
wireless devices that were almost incomprehensible. Why
return the favor? Be brief, but also be clear. It sure beats
having to resend the message in order to clarify.
3. The
subject line isn't everything, but it should often be the
only thing.
Want to make a wireless e-mail recipient really happy? Then
keep your message so short and to the point that opening the
actual message is unnecessary. For example, instead of a
message header "call me, please," you should say "problem:
pls call (your number)." This makes it far easier to process
the information, and far less taxing on valuable air time.
If your message is longer, be sure to give and appropriate
header that's concise and can't be confused for spam.
Otherwise, it could be ignored.
4. Put
yourself in the receiver's shoes.
If you violate any of these rules, be prepared to have your
message ignored. "I always have longer messages or messages
with lowered importance sent to my regular work account,"
says Samir Bhatnagar, a finance manager in Arlington, Va.
And then, of course, there are spam guards that can be set
so that e-mail that is legitimate but too wordy or
containing too much HTML code can be summarily discarded. Do
you really want that happening to your important messages?
5. Ask
before you tell your life story.
Graduates of the e-mail etiquette school already know this
one. Before you send a big attachment, find out if the
receiver can handle the file. With wireless e-mail, take
that a step further. If you're thinking of sending more than
a paragraph, check first to make sure the recipient can deal
with the information. I once got chewed out by a client for
sending a brief e-mail to an account that was being checked
wirelessly through a satellite phone (he was at sea). I
won't make that mistake again.
6. Cut the
funny stuff.
E-mails that contain animation, graphics, or anything else
that might challenge the bandwidth-starved should be avoided
at all costs. Evelyn Fine, who travels with a Palm Tungsten
W, got so tired of the gibberish that she set her PDA to
disregard the bells and whistles. "I have friends who send
e-mail with smiley faces, animations and other useless
additives," says Fine, president of a market research
company in Daytona Beach, Fla. "My Palm immediately
truncates the e-mail, assuming it's all garbage."
7. Skip your
John Hancock.
Signatures tend to get so big and lofty that they clog up
the pipeline. It isn't just the name, phone number, address
and several e-mail addresses. Now it seems as if every
signature is also followed by lengthy legal disclaimers
"This e-mail message, including any attachments, is for the
sole use of the intended recipient(s) and may contain
confidential and privileged information." Puh-leeze. No one
needs to see that disclaimer when space is at a premium. And
there's no easier way to strain a business relationship than
to bog a wireless message down with that kind of
gobbledygook.
Bottom line:
keep it short and sweet — and remember that if you don't,
you'll get ignored or worse, incur the wrath of a customer.
But relax.
There's a way to at least heighten your awareness of the
fact that you're dealing with wireless recipients. In
Outlook 2003, scroll
over to the Navigation Pane, click Mail. Then on the Tools
menu, click Rules and Alerts. You can create a rule to move
messages from a user who you know is on a wireless account,
or based on keywords such as "Blackberry," to a designated
folder.
That way, at
least you know when you have to be on your best behavior.
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