December 2008
In this issue

Cut Prices in a
     Sluggish Economy?
Identity Threat
Hiring Internal IT Staff
New Uses for Old PCs
Trivia Anyone?
Protect Network Data
 

4 Ways to Protect Your Network Data

You have auto and homeowner’s insurance. But what about your computer data? The precautions needed to protect against disaster are like an insurance policy. You may not necessarily ever need it but when you do, you’re sure glad that you have it.

1. Install uninterruptible power supplies
This is the easiest thing you can do to protect your hardware and data. I’m surprised by how many people assume a surge protector suffices. But surge protectors only offer limited protection against power spikes.

For a better and more thorough protection, you need an uninterruptible power supply (UPS). A UPS isn’t intended to power you through a blackout. (For that you would need a generator.) Rather, a UPS will let you save your work and power down safely.

A UPS contains a battery that is charged from a wall outlet. Your computer, monitor and printer get power through the UPS. The UPS cleans the power, so it’s optimized. This is important, because power fluctuations can corrupt data. Most people only think of surges or spikes. But other fluctuations, such as sags in voltage, can be just as damaging.

When purchasing a UPS, make sure the power rating is right for your equipment. If you buy one that is rated too low, you might run out of juice before you can power down. Most UPS devices are designed to provide 10 minutes of power. If your equipment requires more power than the UPS is designed to provide, this time will decrease.

When selecting a UPS, you need to look at the VA rating — or amps multiplied by voltage (120v).

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Cut Prices in a Sluggish Economy? No Way

Q: This economy is really starting to affect my business. Business is down. People around here seem to be staying at home and not shopping. I'm thinking of cutting prices to bring people in. What do you think?

A: Don't do it. Seriously, cutting prices seems to be the first thing entrepreneurs think about when the economy heads into a downturn. The reasoning is that this is the only way to combat the fact that consumers, clients and businesses are spending less.

Generally, however, this is not a smart strategy. It sends a bad message to your customers-they'll likely think you've been overcharging them all along. Or that you're desperate, which will make them wonder if your business is about to go under and if they should start doing business elsewhere.
If you cut prices, your customers may sit around, waiting for you to discount once (or twice) again before actually buying. Another danger is once the recession ends, your clients may object to your newly raised prices. You also don't want to start a price war with your competitors where all players are likely to suffer. And finally, unless you cut your costs as well, cutting your prices will just lead to lowered profitability. And that's a formula for disaster.

So what should you do?


Beware This Latest Threat to Your Personal Identity!

It is really too bad, but the reality today is that we can’t be too trusting any more. It seems like there is some criminal around every corner ready to dupe us into giving up personal information and then stealing us blind. The only solution is to be vigilant, and sadly, a little paranoid.

The latest of the schemes already has a name. It is called “vishing.” If that doesn’t sound descriptive, don’t worry, it will make sense soon. Many of you may remember hearing of a technique called “phishing”, a play on words that basically names a social engineering technique used to steal your identity, or at least parts of it. The phishing technique relied on an email sent to you, apparently from a trusted source, such as Microsoft, eBay, or a major bank, asking you to follow a web link to “reactivate” or “update” your account. The email, link, and everything was cleverly disguised to look very legitimate. However, the link, of course, led to a site that happily collected your personal information directly into a criminal’s database for later sale on the black market. The term “phishing” then was coined as a nomenclature for the practice of fishing for credit cards, social security numbers, bank account numbers, and the like.

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Thinking about hiring your own internal IT staff – think again!
Outsourcing your IT brings additional business value

Businesses today wrestle and grapple with the thought of hiring their own technology support staff to support their daily need for IT support without fully understanding the risks and the costs associated with having their own team of technology professionals.

Business owners, C level execs and Managers are attracted to the idea of having a team or a consultant readily available within shouting distance down the hall, basically having an IT resource committed to them 24 hours a day, 7 days a week. However, many of today’s business owners across the country are not aware of the total risks their business is exposed to by electing to bring their technology support in-house.

More often than not it is purely a cost based decision, on the surface it may appear to be more cost effective to hire a consultant or employee who is committed as a full time employee. CFOs and Accounting Managers often look only at the cost of having their IT outsourced and are attracted to hiring someone for a few thousand dollars a month as part of their staff will save their company in the long run. This is not the case in reality and by having a full time employee it will actually end up costing a business more in the long run.

So what are the advantages of having an IT Partner who focuses on delivering a complete managed technology solution?


New uses for old PCs

We’ve got some good news and bad news. The good news? Computers and technology have changed our lives in amazing, life-altering ways. The bad news? The latest technology stands atop a mound of yesterday’s outdated or unwanted technologies and hardware.

The constant cycle of innovation begs the question: what do I do with my old or unwanted PC now that I have a new notebook or desktop?


Trivia Anyone?

• In web site addresses on the Internet, "http" stands for "hypertext transfer protocol."

• Computers and hard drives aren't as fragile as they were a few years ago, but you're asking for trouble if you move your PC around while it is running. While your computer is running, its hard disk is very vulnerable. A tiny magnet literally floats less than a hair's breadth above a platter where data is stored. A minor bump can send the magnet skittering into the disk's surface. The damage can't be repaired. Not only will you need a new hard disk, but you'll likely lose the information the disk held.


Quote from Melissa

"From listening comes wisdom, and from speaking, repentance."

- Italian proverb