March 2009
In this issue

Security Trends in 2009
Be Prepared for Anything
Social Networking
Network Gatekeeping
When PC Crashes
Effective E-Mails
 

8 Tips for More Effective E-Mails

Most business people receive dozens, even hundreds, of e-mails each day. Without question, e-mail is now the primary means of communication in the professional world. That’s why it’s very important to create messages that effectively communicate your point while presenting a professional image. Here are eight helpful tips for writing e-mails that achieve both goals.

1. Set clear, concrete deadlines. If you’re sending a task or a request for more information, don’t just say, "Hope to hear from you soon." Make it clear by what time or date you need a response and write the deadline clearly, for instance: "Please respond by next Thursday, January 15th."

2. Use proper spelling and grammar. Poorly spelled or grammatically incorrect e-mails make you appear unprofessional and reduce the effectiveness of your communication. Always double check your e-mails before sending them, making use of spelling and grammar check tools.

3. Think (and read) before you write. In our haste to respond to all our e-mails in a timely fashion, many of us neglect to fully read the mail we’re answering and thus may overlook crucial bits of information. This can lead to even more e-mails in order to clarify what was overlooked or misunderstood. So before you send a response, make sure you’ve completely read and understood the original e-mail; if not, ask for a clarification to avoid further confusion.

4. Be polite. E-mail is a convenient way to communicate, but convenience shouldn’t be an excuse for overlooking simple etiquette. When you’re communicating with clients or superiors, don’t overlook basic courtesies. Address the recipient with a greeting like "Hello" or "Dear," and be sure to include a closing salutation like "Regards."

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Five Important Security Trends in 2009

The network security landscape is ever-changing, so the threat to business networks never looks the same year to year. As we move into 2009, WatchGuard anticipates a few shifts in how attackers try to intrude on networks, and some changes in the context in which these networks operate. Here are five of the changes we expect.

1. The Web Is the Battleground
It’s important for every network administrator to understand that the main battleground will be on the web. Attackers follow people and people are on the web, with almost every Internet service “web-ized” – from phone calls on Vonage and Skype to entertainment and training on YouTube and Hulu.com. Attackers also know that many businesses have custom-written web applications that often include vulnerable code. Add to that the fact that the cost of attacking is next to nothing. In fact, it’s so low that attackers reap immense margins even if their attacks only succeed one or two percent of the time.

Our recommendation is for IT administrators to redouble defenses on web servers and browsers.

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Be Prepared for Anything—Not Just Disaster

Most companies spend time anticipating and planning for disasters. But in a global economy, where opportunity and risk go hand-in-hand, other events can be as devastating to the unprepared as any hurricane.

The corporate landscape is dotted with potential landmines that can take a toll on businesses:

  • Skyrocketing energy costs and environmental mandates are forcing cuts in energy consumption.
  • Security audits can distract IT staff if the organization is not sufficiently prepared.
  • E-discovery requests can hijack resources and negatively impact productivity.
  • Loss of key personnel can be a setback if a company doesn’t have a succession plan in place.
  • Lost storage media, like a stolen laptop, can lead to tarnished reputations and lowered revenues if removable media isn't encrypted and digital keys well-managed.

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Make Social Networking Work: 7 Tips
by Christopher Elliott
reprinted with permission from the Microsoft Small Business Center

Social networking sites like Facebook, MySpace and Twitter connect millions of like-minded people every day through the Web. But did you know they also can help your small business connect with customers?

"Social networking can help promote a small business in two ways," says Susan Barnes, a professor and associate director at Rochester Institute of Technology's Lab for Social Computing. "Loyal customers can create small networks and provide testimonials for the business and employees can share information with each other through social networks."

More than half of all small-business owners believe social networking sites have a place in the business world, according to a 2008 survey by SurePayroll. And one in five companies has generated business from a social media site.

What's the appeal of social networking?


The 7 do's and don'ts of Network Gatekeeping
reprinted with permission from the HP Small Business Center

There's little doubt that the Internet has been a real benefit to organizations – providing instant communication capabilities and an almost bottomless source of valuable, up-to-date information on just about any topic.

However, many employees won't think twice about accessing the network for personal use, perhaps to download music or to shop online. Not only does this put a strain on the network by reducing the bandwidth available for legitimate use, but it also makes it easier for criminals to access sensitive company information and for viruses to enter the network.

From an IT standpoint, it's a hassle to deal with employees downloading unsafe material on the one hand, and complaints about how slow the network is on the other.

So what's the best way to effectively limit employees' network use and keep the network safe, without hampering productivity or creating distrust? Here's a list of do's and don'ts to help you put together a network usage policy.


Get a Second Chance When Your PC Crashes

It’s a common scenario. You’re working at your computer when all of a sudden, with no warning, the PC freezes. Nothing seems to be working. The screen goes dark. You may even be unlucky enough to see the dreaded blue screen informing you that a critical error has occurred and Windows® will be shut down.

You’ve just been the unfortunate victim of a system crash. If this happens to you, it’s likely that you’ve recently added a new program, device, driver or application that your machine doesn’t like, and this is its way of making its feelings known.

Sometimes, a simple reboot of the PC resolves the issue. But sometimes it doesn’t. You reboot, Windows loads and the computer crashes again, or continues to behave weirdly. What can be done to end the recurring nightmare and return your computer to a more stable state?


Quote from Melissa

"I have yet to find the man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism."

- Charles M Schwab